1/4/2024 0 Comments Zynga cityville game online![]() "Zynga is committed to building a truly local offering in China and the announcement today is a continuation of the company's overall international initiative of creating high-quality games that can be enjoyed across all cultures and languages," the company said in a release. The game features decorations, architecture, storytelling, quests, events, and action mechanics tailored to Chinese culture, according to Zynga. The development of "Zynga City" is led by the San Francisco-based social game creator's studio established in Beijing in May of last year with the purchases of XPD Media. "We are expecting that more and more international social game developers will bring their popular games to Tencent Open Platform for Chinese Internet users and this will support the rapid growth of the social game market in China," he continued. At its height, CityVille had 100 million players. "We hope that Zynga City will be a success on Tencent Open Platform," said platform general manager Lin Songtao. Zynga released CityVille 2 today, a 3D and more interactive game based on the originals premise of building a own city in which you are mayor. The test version of the game launched on the month-old Tencent Open Platform lets people in China play in their own language. "Cityville" had slightly more than 80 million monthly active users as of Monday, according to the AppData website. Zynga boasted that "Cityville" is the most widely played game at social network Facebook, citing figures from industry tracker AppData. In the game, players build dream cities complete with businesses, homes, park and landmarks and then invite friends to take up virtual residence in the form of animated characters that run shops, enforce laws, and more. Things have developed at an even quicker pace over the last year and it will be interesting to see not only how Zynga fares amongst China’s gaming-obsessed youth, but how its monetisation strategies fare in a country where consumers are increasingly prepared to pay for technology, such as iPhones, iPads etc.The free online game is a version of a "Cityville" game playable in French, German, Italian, Spanish, and English when it was released in December. ![]() Last year Pyramind Research predicted that China’s online gaming market would grow to be worth $2.5b by 2014. While mobile in China will likely become a key target too:ģ5 million (+195% yoy) mobile payments users Like many other major online firms, Zynga is keen for a slice of China’s lucrative market which boasts 485 million internet users according to new statistics released by the Chinese government below, via .ġ95 million microblog users (+200% in six months)ġ40 million (+24.6% year on year) broadband internet subscribers: In the U.S., the percentage of players who pay for social games ranges from 2% to 4%, according to Parks Associates, a market research firm. Zynga generally makes money when it can persuade those players to pony up actual dollars, or in this case Chinese yuan, to get special virtual items or to advance more quickly in the games. It also recaps the company business model, which has proved hugely successful to date:įor Zynga, recruiting players for its games is just the first step because their games can be played for free. “ International and mobile represent two major areas where Zynga would need to go into in order to grow,” said Justin Smith, founder of Inside Network, a market research firm in Palo Alto. San Francisco-based Zynga, which has filed papers to sell its stock in an initial public offering, needs to show investors it can grow its audience beyond Facebook, where it already commands a significant share of traffic. The LA Times provides additional details on the significance of the move:
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